Why join Stryker?

We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

Who we want:

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

As a Senior Field Marketing Manager you will be responsible for leading the engagement of the Area Key Account Executive teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. You will gain organizational and field alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to your high engagement with the field and customers, you will contribute customer and product insights to their internal business partners. You will participate in data collection and modeling to drive business decisions and evaluate business performance.

In this role, you will be geographically aligned with a Senior Director of Contract Solutions to master the regional strategies across 120+ key IDNs (Integrated Delivery Networks). In alignment with your Marketing and Strategic Sales partners, you will specialize in a product portfolio (Ortho, NeuroTech, or MedSurg), supporting the field on business unit priorities.

Stryker Customer Solutions is an organization designed to evolve our strategic contracting function, to provide consistency and accuracy in data and information, and to build more long-term sustainable customer relationships in the U.S. market.

In this role, you will support the Enterprise Account Management (EAM) function within Customer Solutions. EAM, which is comprised of Contract Solutions, National Accounts and Strategic Sales, executes the contracting and pricing strategies of Stryker's 22 commercial business units via negotiations with health systems, Group Purchasing Organizations (GPOs), and government accounts. Together, we deliver comprehensive solutions that simplify the buying process and maximize impact for our supply chain customers.

You will:

Develop the Strategy and Marketing Plan

• Understand the linkages between all Big Picture framework components; relate upstream decisions to executional decisions.

• Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.

• Translate the marketing plan to specific marketing activities to carry out the plan for area of responsibility.

• Determines execution plan tactics to effectively align, target, and track progress toward Annual Marketing Plan targets and goals.

Communication Strategy

• Establish consistent, effective communication with regional executive team.

• Primary marketing point of contact for regional executive team.

• Identify the various types and formats of communication.

• Sales Support and Responsiveness

• Leveraged by regional Contract Solutions Team to support key steps in the selling, contracting and customer engagement process.

• Supports key requests from C-suite customers/institution administration.

• Integral in the RFP/contract process

Sales Enablement

• Analyze regional contracting data and identify areas for growth.

• Participate in monthly and quarterly business reviews with executive teams to review performance, offer insights, and align on key priorities.

• Customer Engagement

• Represent division at local, regional, and national meetings with customers.

• Hosts in-market customer interactions and experiences.

• Drives key account engagement and serves as a sponsor for Stryker consultants(s).

• Supports the creation of the industry meeting strategy based on regional needs.

Customer Centric Development

• Influence the organization of in-market customer interactions and experiences with collaboration across sales and marketing teams.

• Support the development of industry meeting strategy, attend industry meetings and tradeshows, leading product discussions with customers.

• Understand what current and potential customers need to drive value in the portfolio.

• Surface new or unexpressed customer needs.

• Escalate systemic problems that could affect customer satisfaction.

Marketing Objective

• Can calculate Customer Lifetime Value for a specific customer type.

• Understand loyalty composition of the customer base.

• Understand market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy, anticipating future markets.

• Continually monitor and evaluate current market strategy and make recommendations on new source of volume strategies.

Customer Insights

• Understand the needs of the primary and secondary customers.

• Gather inputs from KOL network.

• Explain different product features to different customers as appropriate to their needs.

• Understand what current and potential customers need to drive value in the portfolio.

Other

• Creating Organizational Capabilities: Drive efforts to create new organizational capabilities to address the evolving marketing landscape and better serve IDN customers.

• Identify opportunities to improve marketing processes, enhance team capabilities, and drive continuous improvement in marketing strategies.

• Expert on Region, Landscape, and EAM Marketing Offense: Possess in-depth knowledge of the target region, healthcare landscape, and the specific marketing strategies required to engage IDNs effectively. Develop and implement marketing campaigns tailored to the unique needs and challenges of IDNs.

• Customer Segmentation and AMP Execution: Analyze the IDN customer base to create effective segmentation strategies. Develop Account Management Plans based on customer segmentation, ensuring successful execution to drive customer engagement and growth.

• Collaboration with Portfolio Directors: Work closely with Portfolio Directors to create comprehensive Account Plans that align with business objectives. These plans should be designed to leverage Stryker's portfolio of products and services, meeting the specific needs of each IDN.

• Sales Support and Strategy: Collaborate with the Contract Solutions team to develop effective sales engagement and development strategies. Provide the necessary support and resources to the Contract Solutions team to enhance their account management efforts within IDNs.

• Partner with Sales Enablement: Work closely with the Sales Enablement team to ensure the seamless execution of marketing and sales strategies. Provide valuable insights and support to enable the sales team to achieve their targets.

What you need:

• Bachelor's degree required

• 6+ years of work experience required.

• Experience in orthopedics and/or neurotechnology, preferred

• Understanding of hospital supply chain buying and contracting process, preferred

• Experience in sales and Or marketing in Medical Devices is highly desirable

$98,000 - $210,100 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

About Stryker

Our benefits:

• 12 paid holidays annually

• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.

• Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits (https://cdn-static.findly.com/wp-content/uploads/sites/1427/2023/09/20143933/us-stryker-employee-benefits.pdf)

About Stryker

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com. (http:)

Know someone at Stryker?

Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on our referral page (https://careers.stryker.com/referrals/)

Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.