Games Product Marketing Manager

• Location Billund, Denmark

• Job ID 0000016161

• Category Sales, Marketing & Product Management

Job Description

Do you thrive in collaborative environments where creativity flourishes and diverse perspectives are celebrated? Bring your curiosity and passion about crafting product marketing activations that engage and bring joy to LEGO players worldwide?

Join us and embark on an exciting journey to shape the future of LEGO gaming!

Core Responsibilities

As GamesProduct Marketing Manager, you will be a pivotal member of our team, entrusted with:

• Collaborating closely with internal and external teams to discover and develop captivating product marketing strategies that resonate with diverse player audiences.

• Demonstrating your growth mindset to infuse creativity into every aspect of our marketing efforts incl. compelling narratives and visually stunning assets that inspire and engage our audience.

• Proposing new player centered value propositions and go-to-market strategies across products, or product features based on market insights, player needs and the LEGO ecosystem.

• Curating and managing content andplansacross touchpointsand platforms like social media to drive awareness of value to players.

• Monitoring and analyzing product activation performance.

• Supporting marketing innovation efforts within digital play.

Play your part in our team succeeding

The LEGO ® GAME teamis responsible forall game products across the company. It is our ambition todemonstrate,that gamesand game integrationsbased on the LEGO ® Idea can be the most fun, creative,and collaborative, while being safe. Developed for everyone and loved by children.

You will join the LEGO GAME Ecosystem Integrations team and work cross functionally towards delivering value adding products and integrations across games and thus the wider LEGO ecosystem to players of all ages.

Do you have what it takes?

• Strong marketing backgroundwithexperiencefromor curiosity fordigital play andgames

• Minimum 4 years of diverse marketing experience

• Experience with driving end to end marketinginitiatives

• Systematic approach to marketing, with the ability to prioritize according to relevantneeds

• Exceptional communication skills (verbally and visually) and a collaborative approach, with a curiosity about bringing people together to achieve sharedgoals

• Experience from working in big organizations with manypartners

Please note: This is a permanent position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.